Cuenca: A Charming City is a book featuring a collection of photographs of the city from the perspective of Felipe Serrano Rodríguez. It offers a brief historical journey of how the most beautiful geographic space was chosen—almost like the biblical earthly paradise, as Juan de Velasco said—and how its people progressed, prioritizing an image that harmonizes architecture with the landscape in a unique way, as UNESCO rightly recognized by including it among the World Heritage Cities.